Pricing Strategy and Tactics
Description:
The Pricing Strategy and Tactics course offers a comprehensive approach to understanding and applying pricing strategies in a business context. Over five days, participants will explore key pricing models, including cost-based, competition-based, and value-based pricing, along with psychological pricing tactics. The course also covers market segmentation, price elasticity, and how to develop a pricing strategy that aligns with business goals. Participants will learn to measure customer willingness to pay, apply pricing analytics, and implement continuous pricing optimizations. With real-world case studies and best practices, this course is ideal for professionals seeking to enhance their pricing strategies and improve business performance.
